Hello

I'm Marsaili McGrath,
an ESRC-funded PhD Candidate at the University of Strathclyde, Business School, Marketing Department. I research consumer culture and the commercialisation of motherhood. I am also a photographer of 20-plus years.

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PhD RESEARCH INTERESTS:

Exploring the intersections of Mumfluencer Culture and its impact on real-life motherhood experiences through the lens of Consumer Culture utilising visual methodologies.

MRES THESIS: 2023

Vogues Changing Faces: A Critical Visual Analysis of The Fashion-Celebrity-Media alliance Through an Intersectional and Neoliberal Feminist Discourse Lens

READ MRES THESIS

About

Marsaili McGrath is an award-winning photographer who has worked internationally for Getty Images, LA, Advertising studios in New York and for Amazon, Ltd Europe. I am now a PhD ESRC-funded consumer culture researcher at the University of Strathclyde.

Find Out More

Read The Blog

Mumfluencers: Domestic Bliss, Hashtags, and the Silent Revival of the 1950s

AI-Generated Image/Mid Journey by Marsaili Mainz Once upon a time, the Tupperware party was the pinnacle of suburban sophistication. Fast...

Marsaili Mainz

Dec 4, 20244 min read

Unspeakable Inequalities

Intersectional Representation in The Institutional Powerhouses of The Media and Fashion Systems In today's globalised world, the fashion...

Marsaili Mainz

Jan 30, 202413 min read

Redefining Maternity: Vogue's Portrayal of Intersectional Femininity

In the early 2020s, Vogue pivoted, with its glossy pages reflecting a seismic cultural shift. This era, marked by intensified calls for...

Marsaili Mainz

Nov 14, 20237 min read

Marsaili McGrath: Marketing Researcher & Photographer

Hello

PhD RESEARCH INTERESTS:

Exploring the intersections of Mumfluencer Culture and its impact on real-life motherhood experiences through the lens of Consumer Culture utilising visual methodologies.

MRES THESIS: 2023

Vogues Changing Faces: A Critical Visual Analysis of The Fashion-Celebrity-Media alliance Through an Intersectional and Neoliberal Feminist Discourse Lens

About

Read The Blog

Mumfluencers: Domestic Bliss, Hashtags, and the Silent Revival of the 1950s

Unspeakable Inequalities

Redefining Maternity: Vogue's Portrayal of Intersectional Femininity

AWARDS

Hello

PhD RESEARCH INTERESTS: Exploring the intersections of Mumfluencer Culture and its impact on real-life motherhood experiences through the lens of Consumer Culture utilising visual methodologies.

MRES THESIS: 2023 Vogues Changing Faces: A Critical Visual Analysis of The Fashion-Celebrity-Media alliance Through an Intersectional and Neoliberal Feminist Discourse Lens

About

Read The Blog

Mumfluencers: Domestic Bliss, Hashtags, and the Silent Revival of the 1950s

Unspeakable Inequalities

Redefining Maternity: Vogue's Portrayal of Intersectional Femininity

AWARDS

PhD RESEARCH INTERESTS:

Exploring the intersections of Mumfluencer Culture and its impact on real-life motherhood experiences through the lens of Consumer Culture utilising visual methodologies.

MRES THESIS: 2023

Vogues Changing Faces: A Critical Visual Analysis of The Fashion-Celebrity-Media alliance Through an Intersectional and Neoliberal Feminist Discourse Lens